Stayin' Alive

Can your sales team afford to miss this seminar? it is all about growing your sales by selling print and integrating it with the new media!

We Know:

  • the new business models being implemented by advertisers, marketers and media strategists include Integrated Marketing, Multi-Channel Distribution and Social Media/Networking.

  • that print is a good fit to help reach our consumer society that is abound with new devices as primary sources.

  • that we need to show our customers how print enhances the return on investment of communication dollars.

  • that print has a relatively small environmental footprint.

  • that the perception of print needs to change.

    So What can we do? ... We Can

  • develop our resources - show our customers the latest result research.

  • develop our own effective selling strategy for print as part of the package.

  • develop our industry employees to be ambassadors for print.

    We can get started on September 14th!:


    Bring your senior staff, your sales team and those natural leaders in your organization... you know ... the ones who can always organize an activity.

    Together we can increase the print market through sharing the research results of the effectiveness of adding print




    Meet our Speakers

    Research and Marketing - Reaching the Media Buyers

    Daniel Dejan is an award-winning graphic designer, art/creative director, production manager and print buyer. He is widely respected in the print communications industry as a graphic arts educator, author and consultant. Over the past 25 years, Daniel has shared his expertise, giving keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, IDEAlliance, the Spectrum Conference (which he co-chaired in 2007), Print Production Clubs, the Art Directors Club, and Print Oasis as well as in presentations hosted by paper merchants, printers and corporations. Daniel has written for such publications as Communication Arts, Step, and Signature, and he has served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production”. Daniel is a member of a number of boards and committees including the Print Council, Print in the Mix, and the Gilbert Paper’s Design Advisory Council. He is also G7 certified and an active member of the IPA and IDEAlliance. As North American ETC Print & Creative Manager for Sappi Fine Paper, Daniel provides value-added marketing, sales and technical consultation in-house and end-user training and education for the print, paper and creative communities.

    Changing the Public Perception of Print

    Alyn Edwards is a public relations consultant and freelance writer and a partner in Peak Communicators, Vancouver. He came into public relations from a strong and lengthy career in journalism. After starting his career as a reporter and feature writer for a Toronto newspaper, Alyn was recruited to become a television news reporter. His 20-year career with BCTV was followed by five years at CBC Television. Over his 25-year career in television, he wrote hundreds of magazine articles for a wide variety of publications and produced more than a dozen documentary videos profiling classic vehicles and the international car collecting hobby. Untitled Document


    Date:
    Tuesday, September 14th, 2010
    Agenda:
    1:30 pm
    Mini-Trade Show
    2:00 pm
    Seminar - with breaks to view Mini-Trade Show
    5:30 pm
    Cash Bar
    6:00 pm
    Buffet Dinner
    Where:
    Executive Plaza Hotel and Conference Centre, 405 North Road, Coquitlam just off Lougheed Hwy at North Road)
    Space is limited so book early to avoid disappointment.
    Cost:
    (Includes Seminar, Mini-Trade Show, Buffet Dinner, Parking and Coffee Breaks)
    Early Bird :
    BCPIA Members:
    $ 80 pp plus HST
    Non-Members:
    $160 pp plus HST
    Groups:
    4 plus - minus $10 per person
    August 31st on:
    BCPIA Members:
    $100 pp plus HST
    Non-Members:
    $190 pp plus HST
    Groups:
    4 plus - minus $10 per person
    Register:
    By E-mail: mknoch@bcpia.org
    Hotel:
    Special Rate:

     

    Executive Plaza Hotel - $109Cdn — To make your reservation, phone 604-936-9399 and ask for the BCPIA rate



    Are your interested in being an exhibitor at the Stayin' Alive Mini-Trade Show? Check here for details

    Mini-Trade Show Registration



    Cancellation Policy: Cancellations must be confirmed by E-mail up to 48 hours before the event. After that participants will be expected to cover amount invoiced. Need more information? Call BCPIA at 604 542-0902.

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