Social Media for a better ROI

Webinar Series: 6 sessions

Date: Wednesdays - June 8th - July 13th, 2011

Time: 9 am - 10 am PDT

Location: Online at your computer


Members: $59 for Series or $25 per session (plus your telephone access charges for audio if you are not using computer speakers)

Non-Members: $179 for Series or $40 per session (plus your telephone access charges for audio if you are not using computer speakers)

What you will learn:

You’ve heard the buzz. Twitter, Facebook, ROI, PPC, SEO, blogs, tags, keywords, AdWords. This six-part webinar series provides you with the tools to "make" the buzz. We will navigate the ins & outs of search engine marketing and help you become an informed consumer at the same time.

During this six-week series of one hour webinars you'll learn:

  • how to set your site up to convert visitors into customers
  • how to be found through both natural and paid search
  • how to determine what makes a great email marketing campaign
  • how social media is impacting your search traffic
  • how to leverage these skills to increase your visibility
  • how mobile platforms are rewriting the rules and how you can benefit
  • how to integrate all of this into a comprehensive, high ROI search engine marketing campaign.

    This series is designed for firms that are looking to improve their online results and take their company to the next level It is perfect for senior sales managers, marketing managers and business owners.

    Topics for the weekly series from 9am-10am include:

  • June 8: Organic Search: SEO / Keyword / Tags / Submit Sites / Directories

  • June 15: Social Media: Facebook, Twitter, YouTube, Blogging / Setup / Analytics

  • June 22: Email Marketing: Do's & Don'ts of SEO / List Management / Coding / Analytics

  • June 29: Paid Search: PPC / AdWords / Analytics / Ads / Bid and Quality Score

  • July 06: Mobile & Conversion Tools: Mobile Website / Voice Marketing / Live Chat & IM

  • July 13: Putting it All Together / Target Audience / Conversion and Integration to ROI


    Larry Gilbert owns Cityscape Graphics in San Francisco and is part of the Element 3 Marketing team. He has 20+ years in sales and marketing and is a certified internet marketing consultant. He works with his clients to leverage the power of the internet by bringing their web presence to the next level. His specialty is Search Engine Marketing.

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