Print Works

It is alive and well and a proven component in successful marketing communications!

Thursday, April 23rd — 8:00 - 11:30 am

  • Thompson Room, River Rock Resort and Hotel
  • 8811 River Road, Richmond, BC
  • Easy Access on the Canada Line and good parking

This seminar is for print sales representatives and print buyers.

Cost:

BCPIA, CME, GDC, CPRS

Members:

Non-Members:

$45.99 plus GST

$89.99 plus GST

Price includes breakfast.

Register and Pay Online


Speakers

Drew Tremblay currently serves as a Sustainable Business Advisorfor Domtar Corporation in Canada and the US. In this role, Drew has a unique position as he engages and consults with corporations and with Domtar’s direct customers on reducing their environmental footprint through responsible paper choices. He communicates and educates them on the fiber lifecycle from the forest to manufacturing and responsible use. Drew brings over 25 years of experience in the print and paper industry to the table. He has been in his current position at Domtar since 2006 and previous was an Account Manager handling many cross sales channels functions. He started with Domtar in 1998. Drew has a Bachelor of Commerce from Concordia University in Montreal. He resides in Milton Ontario outside of Toronto.

Aline LaFleche has been an Account Manager with Domtar for 12 years, a position that allows her to work closely with merchants, converters, designers and end-users. She sees her main role as being a service provider who strives to ensure that the customer’s needs are top priority regardless of the volume of sales.  Aline has worked in the paper industry for over 30 years, going back to her first job at the paper mill in her hometown of Dryden, Ontario.  You might say that paper is a part of her heritage.

Raewyn Sleeman, Senior Manager, Agency Strategy - Direct Marketing Advisor at Canada Post is a passionate advocate for relevant integrated marketing. As a seasoned speaker on marketing best practice, she advises Canadian organizations and advertising agencies on ways to increase their direct marketing return on investment.

Raewyn shares best practice direct marketing tips and techniques gained from over 20 years of marketing services experience with organizations in Canada, New Zealand, and England. She has created and implemented over 1000 marketing campaigns integrating online and offline media channels. Her track record of success is extensive. 

A former board member of the New Zealand Direct Marketing Association, Raewyn holds a bachelor of commerce degree in Marketing from the University of Auckland and an MBA, specializing in Marketing, from the University of Liverpool.


Register and Pay Online

Agenda

8:00 am    Breakfast/Checkin


8:30 am

Print Works and Paper and Print is environmentally friendly


9:30 am

Break


9:45 am

  • Direct Mail
  • Marketing and Sales Tools
  • Building Brand       Loyalty
  • Design Features that Work

10:45 am

Design Review in small groups

  • Participants are asked to bring samples of their direct mail pieces for review and discussions either individually or as a group.