A great opportunity to develop your sales techniques and goals for 2014-2015

An exceptional opportunity for your sales team.... 

Print in the New Media Mix and Selling in an Integrated Market 

Integrated Marketing - Multi-Channel Distribution - Social Media/Networking 

...  just a few descriptors which describe the new business models being used by advertisers, marketers and media strategists. We are abound with new devices, as primary sources for communications and intra-connectivity which leads traditional, legacy medias such as television, radio and print to ask the larger questions: 

  • Where do we fit in?”
  • Is Print truly a waning media? 
  • Is it being replaced by ‘disruptive technology’? 

This seminar focuses on how the print industry can build its share by proving its effectiveness as part of the communications mix: 

  • how print complements social networking and the Internet; 
  • how eReaders and tablets impact publishing and readership; 
  • how using QR codes and augmented reality codes can add a multi-media and multi-dimensional aspect to enhance the print experience. 

This seminar demonstrates the truly unique way print adds value to capturing memories, imagination and attention to build brands, sell goods and deliver corporate messages. Focus is on generating visibility for the concept of print as a superior communications mix within the creative community and among advertising and marketing decision makers and influencers.

The second section of this session is an interactive workshop discussing the benefits of mentoring and education, consultative selling, team selling and suggestions for providing useful, practical and tangible value-added products and services as a part of your company’s value proposition to become your clients' “business asset” as opposed to a “vendor” to customers. This seminar is intended for print account/sales and paper merchant sales representatives.

Agenda

08:30 am

Print in the new Media Mix

10:00 am Break

10:15 am

Selling Print in an Integrated Market


Where

River Rock Casino Resort

Thompson Room

8811& 8888 River Road • Richmond

Cost - plus GST

Seminar 

Member: $59.00

Non-Member: $89.00 

Seminar and Lunch

Member:  $69.00

Non-Member:  $99.00

Registrants 4 plus from one company - save $10 per registrant.

Lunch - Round Table - Trends in the printing industry. Daniel is on the road in excess of 200 days per year - this is a great opportunity to chat with Daniel and discuss his take on the new and immerging horizons for print.

Member: $39.00 

Non-Member: $69.00

To Register:

Use the form below to register online or send an e-mail to mknoch@bcpia.org or call Marilynn Knoch at 604.542.0302

Meet our Speaker

Daniel Dejan

North American etc.  

Print & Creative Manager

Sappi Fine Paper

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. In his position with for Sappi Fine Paper, Daniel provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s etc. Group: Education, Consulting and Training.

Over the past 30 years, Daniel has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production”. He is a Certified G7 Expert with a proficiency in Color and Color Management. Mr. Dejan currently sits on the Board of Directors of IDEAlliance/IPA. He has shared his expertise, presenting keynote addresses, seminars and workshops at conferences and symposiums for the printing and graphic communications industry as well as in numerous presentations hosted by paper merchants, printers and corporations which keeps him on the road in excess of 200 days per year much to the chagrin of his family and pets.

BCPIA is please to welcome Daniel back for a second seminar!