BCPIA presents Gary Stang  

Thursday, June 13th, 2013

Inn on the Quay
900 Quayside Drive
New Westminster

Seminar 1: 
The Salesperson New to Print  

(Morning  9:00 am

The Basics of Selling Print  

  • The print project terminology customers use
  • How to handle quote requests like a pro
  • Managing customer expectations and deadlines
  • Examples and case history disasters  .

Making Superior Sales Calls

  • A simple “formula” that works
  • Effective questions you need to ask 
  • What makes print an essential part of the marketing mix
  • Resources to support the value of print 

Understanding Paper

  • Paper types and terminology
  • Characteristics you need to know
  • How to identify and suggest the right paper
  • Numerous samples and resource materials will be provided!

**and check out these great take aways for attendees

  1. Pocket-size paper surface and image reproduction guide
  2. Paper selection and print quality comparison guide
  3. Full-scale envelope size and style wall chart (all varieties)
  4. Invitation and envelope sizing template
  5. Die-cutting, foil stamping and embossing styles chart
  6. Index tab size and styles chart
  7. and more...

Seminar 2: 
The High Performance CSR 

(Afternoon  1:00 pm
4:00 pm)

Professional Problem Solving

  • The three most critical skills
  • Four things you must find out before you start
  • How to save yourself work and expedite the process

Customer Complaints

  • The critical do’s and don’ts
  • Negotiating solutions
  • What everyone forgets to do

Handling Angry Customers and Sales Reps

  • The one and only simple strategy
  • Four easy steps to always follow
  • What NOT to do!


  • Members for first three - $89
  • Additional attendees - $59
  • Non-Members for first three - $178
  • Additional attendees - $118

Register - By e-mail at mknoch@bcpia.org or online below.

Gary Stang

Gary Stang & Associates is a nationally recognized training and consulting business specializing in sales and customer service effectiveness in the printing industry. Founded in 1991, the company has provided training services to thousands of seminar participants and corporate clients.

Training is provided through customized in-house programs, consultations, and numerous association sponsored seminars throughout North America. Public speaking services and workshops are also provided for management conferences, corporate sales clubs, trade shows and other industry related events.

Gary Stang previously served as the Vice President of Sales & Marketing for two different award-winning "Printing Impressions 500" companies